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In Russia, Mamba and Wamba operate alongside one another.After the rebranding, the old site works “like a partner” of Wamba system.

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At this time, an estimated 45-50 thousand users were ‘online’ at any given time, with user traffic per day of 1.5 million users.

In 20, the services were expanded to include extra features such as dating, diaries and gifts.

The number of users hit a reported 9 million this year, with the income given as in excess of 300 million rubles.

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Mamba – is a network of social discovery/social dating sites that includes approximately 25,000 (twenty five thousand) independent sites and dating sections on large portals and publishing sites (e.g. For free, the user is able to create a profile with unlimited photo upload, instant messaging service, photo-rating and an interactive diary. In July 2012, Mamba changed its name to Wamba in order to keep expanding into new markets with a unified name.

In many countries the domain “mamba” was already taken by Storck, a producer of chewy sweets, so “Mamba” had to create a new brand for the international market.

By 2005, the site was reporting an estimated 4-5 million users, with the FINAM Investment Company purchasing a controlling interest in the company, as its service was rolled out to Ukraine, Belarus, Lithuania, Latvia, Estonia, Germany, the USA and Israel etc.

In 2006, site strategy changed, with a new approach of consolidating its position in the market by process of partner acquisition and audience growth.

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